You have invested time and budget to get your display into the store.
Present on the floor.
Invisible to the brain.
As a result, you miss out on revenue that could have been there.
SHELVES
Evaluate your shelf layout and maximize your impact.
DISPLAY
Analyze the effectiveness of your display
PACKAGING
Discover how your packaging is perceived
DISCOVER WHAT YOUR SHOPPER REALLY SEES
From shelf layout and displays to packaging design: the Shopper Design Scan shows how your brand is perceived in the first few seconds of a shopping visit. Based on scientific insights, you receive concrete points for improvement that contribute directly to greater visibility, recognition, and purchase impact.
HUMAN EXPERT RATED - NO AI
No algorithm.
No gut feeling.
Our expert team.
Behind every ShopperScan is a team with over 25 years of experience in shopper marketing, shopper psychology, in-store communication, and effective creativity. Built at global A-brands, brand organizations, and international retailers — from planograms to 3D stores, from shelves to activations and test & learn. Two experts independently assess each scan, ensuring the score is rock solid.
Worked for and with A-brands and retailers worldwide
Scores based on theory, not on feeling
Team background: ex- &
|
Each score shows which experts have rated
OUR SHOPPERSCAN EXPERTS
Team background:
ex Procter & Gamble and gb10
|
Each score shows which experts have rated
GB10 is a shopper and retail marketing agency with years of FMCG experience. Based on our Subcortical Store Method, we developed the SUNFAR method together with behavioral scientists: a framework to measure whether a display, packaging, or shelf truly resonates with the subconscious shopper brain.
25+ years of FMCG experience
Trained on what the shopper really sees, thinks, and does
From shelf to bank: immediately applicable recommendations
How SUNFAR works
S
STOP
Catches the eye within 2 seconds, or not.
U
U
Understand
Is the message immediately graspable, without thinking?
SCAN
N
Navigate
Guides the eye to the right product on the shelf.
F
Feel
Evokes the emotion associated with the brand.
A
Anchor
Anchors the brand in the shopper's memory
R
Remember
Ensures that the shopper recognizes the display during the next purchase.
With the Shopper Design Scan, we assess your design according to the SUNFAR principles of the shopper brain and shopper behavior.
SCAN
SCORE
SCAN
IMPROVE
SCAN
WIN
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To see or not to see...
Let's touch the shopperbrain.
